97% of all clothing sold in Europe is produced outside Europe. The vast majority in Asia, where labor conditions and environmental standards often fall far below European standards.
At MOSE, we do it differently. Everything we make — every hoodie, every T-shirt, every cap — is produced in Groningen. This is the story of why.
The Long Journey of an Average Garment
An average T-shirt from a fast fashion brand travels an average of 20,000 to 40,000 kilometers before reaching you. Each step adds CO2 emissions, makes control harder, and increases the chance of abuses in the chain.
Our Chain: Short and Transparent
Our production chain looks different. Fabrics are sourced from European suppliers we personally know. Cutting, sewing, and finishing happens in our atelier in Groningen. Quality control is done by us, with our own hands. Packaging and shipping happens from Groningen.
Faces Behind the Clothing
When you have clothing produced in a factory on the other side of the world, you work with spreadsheets and samples. In Groningen, we know everyone. We see the hands that sew our hoodies.
Everyone who works on MOSE clothing earns a fair wage. Not the legal minimum, but what's fair for the work they do. That's the baseline. Not marketing. Just how it should be.
The Price of Local
Let's be honest: producing locally in the Netherlands is significantly more expensive than producing in Bangladesh. That translates to our prices. A MOSE hoodie isn't €25. But it's not €250 either. We believe in fair prices: you pay what it actually costs to make a quality product under fair conditions.
Groningen: Why Here?
Groningen is a city with guts. A student city with an entrepreneurial spirit you don't find everywhere. Down-to-earth, direct, and not afraid to do things differently. That fits MOSE perfectly.
The Future
Local production isn't a fashion trend. It's a necessity. We believe the future of fashion is local, transparent, and fair. MOSE is our proof that it can be done.